When you want your employees to understand your security awareness message, it is a good idea to make your message resonate with them. One step on that road is to realize that
Realizing this is a first step to understand that most employees have other focuses, hobbies, interests, tasks and personality type than you and your security team. Analyzing your target audience is an important step towards understanding how employees are different, and how you can adapt the security message to resonate with them.
One tool you can use to better understand other people, and as such, your colleagues, is Personas. Geordie Stewart wrote a nice summary and some ideas on how to use Personas in your awareness work.
* Ron Knode Service Award by the Cloud Security Alliance
* NCI Fellow at the National Cybersecurity Institute in Washington DC
* JCI ITF #132
* Amazon Bestselling Author
Author/editor of the success books:
* Build a Security Culture, IT-Governance 2015
* Protecting our Future (Chapter: Cybersecurity in International Perspective), Hudson Whitman 2013
* The Cloud Security Rules (Editor, author), The Roer Group 2012
* The Leaders Workbook, The Roer Group 2010
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