20/04/2014 at 15:55 #761
22/04/2014 at 14:12 #762
I think you are spot on with this. Interacting with those who knows how to do a thing (communication in this case) is always a good idea IMO.
I know a large oil-service company used their internal marketing resources, as well as an external agency, to create a well-crafted message that yielded great results.
A different approach was done by a financial organization, who put a PR/communication person in the CISO-role – as they recognized that the CISO is more about information than anything else. This company also implemented a well-crafted series of campaigns that made a great impact on their security branding internally.
How would you invite such persons on board your security program?
11/06/2014 at 14:28 #763
Building awareness programmes such as the organisations above is a good start. Personally, I like the idea of building awareness that also crosses over to an individual’s personal life. As most of the messages for their home environment map to the business environment.
If this is done correctly, it essentially creates behavioural change thereby getting people on board.
29/08/2015 at 00:31 #996
Agreed – although I’d have a cross-functional team not just IT. Previously I’ve used successfully this technique to brand a team of superheroes (Avengers) known as ‘the KISS Brigade’ (Keep Information Safe and Secure) who helped educate the organisation and protect from the bad guys – worked well, was fun and got people talking about security.
18/09/2015 at 14:04 #1035
Hi Michala, yes indeed it should be a cross-functional team.
I like the concept you used. May I ask how you measured success?
19/12/2016 at 08:48 #1394
There are many branding services that actually don’t do what it should be and that is a failure to business success. Branding is the first major concern that you should care about, as it may be a brand of decline for your business once not applied the proper branding solution. Not all agency do the same however, as my provider that works with my business since I started works tremendously great. There are several methods they used and that is strategical techniques as part of their internal security. Check this one to know more = http://eatmywords.com/tips/choosing-a-naming-firm/.
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